Why Branding is necessary?


Why do most consumers prefer to buy Amul cheese, instead of any other brand? Why would you buy Levis Jeans, even though it may not be fit for your pocket? It's all the play of a name, a brand, an art that people tend to trust. Any company wanting to do monopoly business in their respective industry needs to know that once you are a brand, you scale up! Only successful brands would survive the wrath of unprecedented situations like Covid-19 right now. Small scale businesses turn into large scale businesses through the process of branding. You may have the best quality product, but nobody would buy it, unless they trust your brand. 

The role of Logo in branding:

The journey of your brand starts with a name and then it's symbol, the Logo. Most people fail to realize that the simpler, lesser complex and more understandable the logo, the more it is registered into the consumers' brain. A logo that will travel along the journey of your company and brand should hit the customer like the bull's eye. Even picking up the most popular brands like Nike, Amul, Johnson&Johnson, Apple, BBC and so many more, use just texts, a single vector or object in their logo. If you have to stand out from your competitors, you need to realize that sometimes even less is more! Iconic and minimalist logos can have a huge impact on its power and company's marketing.

The future of any business lies in the vision of its founder and that vision is carried forward and reflected into the minds of consumers through the logo and the brand. An outstanding branding translates the impression of expertise and reliability in your products and services.

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