Call to action:
“Call to action” is an instruction general which is generally provided on any web page to get an immediate response from viewer or visitor."
Call to action is basically a marketing term generally used in advertising and selling. It provokes the visitor or viewer to give an immediate response on the page. The actions such as “call now”, “register”, “visit our store” etc. are most commonly used phrases in call to action.
Sometimes, this is provided for some strong reasons such as ‘having a great event at the store and asking people to join.’
Call to action is the part of story, web page, website, advertisement, alternatively, a piece of content which gives the audience encouragement to do something. Call to action, usually called CTA is a huge term for digital marketing which converts viewers into visitors.
A CTA is generally provided at the end of the page or advertisement or sometimes throughout, a sales pitch (such as a sales letter) in order to let potential clients or customers know what to do next if they’re interested in buying what you offer.
Tips for creating a good Cta
· Make it persuasive, let the viewer be flexible with the things he /she decide whether the CTA is good for them or not.
· Cta should be directly linked to the action which should be taken from that Cta link
· Make it stand out from the crowd that is the color of Cta should totally be different from the remaining page.
- · Use phrases which attract people to click on it.
· Make the phrase short and simple
- · You can use 1 or more cta to make your page give more engagement, but make it easy to find by giving it same font and color and just by changing the size.
· Use image behind Cta related to Cta, it will give them the overview of how it is going to work.
· Add a form fill right next to your CTA so your visitor doesn’t even need to leave the page!
· Pop ups are usually the best idea to make your visitors convert into your real time clients.
· Express exactly what you are, in the backgroung of CTA
· The graphics should be properly made.
· Show your pop ups with some offers
so that is all about how to create a good and attractive CTA to convert your visitors. we are here to help you with all sort of queries if you have any..