“B2B marketing refers to the “business to business” marketing, which can be defined as the marketing of product or services to other business or organization.”
Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. Business to-business is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process for output .Example- Providing raw material to the other company that will produce output.
Types of b2b marketing:
· Search engines
· Social media
· Case studies
Blogs remain one the most effective and fastest ways to get your message out and build an audience.
SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines organic results.
Both organic and paid should be in the mix. Social networks allow you to reach and engage prospects where they’re active. B2B buyers increasingly use these channels to research potential vendors for purchase decisions.
Ebooks/ white papers:
These are the documents, in which the details and other important material in given in form or ebook or documents. They are the Standalone assets containing valuable information.
Email marketing is sending of commercial message to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Videos are basically the content, which we can use anywhere for marketing, as in social media, blogs, emails, ebooks etc. but is worth singling out because it is growing so important to B2B strategies.
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.
A case study can come in the form of a blog, a video, a PDF…whatever. The important thing is that a customer is advocating, clearly and compellingly, on behalf of your product or service.
a webinar is the presentation, lecture, workshop
seminar that is transmitted over the Web using video conferencing software.