Trends in marketing industry
In the marketing industry it is necessary to follow the every way possible which helps you gain the organic traffic. The main motive of is creating a good marketing relationship with the consumers and satisfy the customers need.
The basic marketing concept is to understand the customer and fulfill its demand. There are 3 essentials to plan the marketing:
Need: to start the marketing of a brand, one should know who their target is, and what do their targeted audience need. Show them product of their need and make them want some other service too.
Want: know what are the features your audience want in your service, and make them want your service.
Demand: one should know the demands rising in market for the service, and work accordingly.
To fulfill these demands, we have our services, but the question arises: how to make our service visible to the people?
The aspect of marketing is making your service visible to the efficient customers, and to make it visible there are various trends people adopt to do the marketing, few of them are:
· Artificial Intelligence:
Artificial Intelligence is the simulation of human intelligence process by machines and computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using rules to reach approximate or definite conclusions) and self-correction.
· Content marketing:
Content marketing will always have a strong impact because of the exposure and backlinks you can receive for your brand. Writing interesting content and marketing it to influencers is a win-win.
· Customer experience:
The reviews gives us opportunity to change and modify ourselves in evern better way, and that’s why people are focusing more in customer experiences to know whether the services fulfilled their demands or they need some more of the modifications etc.
· Social media marketing:
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This is considered one of the most popular way of marketing.
· Engaging with audience:
Engaging with audience shows up to be a huge impact for gaining appropriate traffic. This may be act as lubricant and Brands that are more willing to interact with customers publicly will have a strong impact.
· Influencer marketing:
Influencer marketing ( a.k.a. influence marketing) is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields.
· Right time marketing:
Real-time marketing — with eyes out for opportunities to market and score — has been hot the last few years. Think of