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Key Points to Search Engine Optimization
"Search engine optimization is the process of getting the traffic from free, organic or editorial search results on search engines."
Search Engine Optimization is basically usage of
algorithm in terms of gaining traffic from search engine or we can say google
library. SEO is library which helps a people to get exactly what they are
looking for. Search Engines like Google, Bing and Yahoo collect information
from all the sites on internet and provide us what we need. They system works
under the algorithm, according to that algorithm they gives the ranking to the
site. The following are the key terms to get the higher ranking in the search engines:
- ·
Words used.
- ·
Titles of the post/blogs
- ·
Links your page
- ·
Links in words
- ·
Reputation
- Words Used:
Search Engines analyze the
every word on a web and have the data of each word, so if anyone search for
some word in search engine, it gives the list of all the websites or links
having that word. The list of all the links are according to their ranking in
the search result. So use your words carefully, while writing a blog or
promoting your business digitally.
- Titles of the page:
Search engines pay a lot of
attention to the title of any page. These titles are actually the summarized form
of your whole blog. Choose your titles wisely and pay attention to the words you
are using in that title. The title should be attractive, catchy and it contains
the word people mostly use in general for search results. Make sure the title
must contain some words which are more popular.
Note: for checking the popularity of words, you can take the help of google, as it has some sites which analyze the word and gives you some more words related to the word you are looking for.
- Link your page:
See, if you are new and
haven’t posted anything than it’s alright, but if you have already a page try
to connect with that page from your new page. Like a website contains a link
which is redirecting it to some other site, it is like giving a recommendation
of another page, this will give result in focusing on recommended page. The search
engine finds that recommended page more valuable and having a good content. The
search engine gives priority to the page which is redirected.
But some people when in
search of more engagement buy many links to redirect into their page and spam
it. Search Engine detect those spam links and sometimes block their links, even
they only allow it on the trustworthy sites.
- Links in words:
There are some words, which
are having links hidden on them. You may have noticed the blue words in some websites redirecting to
the link related to that word. Like somewhere “facts
about Google” is written, the word fact contains the link which
redirects you to the site. By clicking on it, search engine directly opens the
link of blog or any link attached to that. This way if anyone searches “facts”
the site or blog which was connected to that word, will show up. Search engines
give preferences to these sites much more than any other.
- Reputations:
The reputation of any site is depending upon the “recommendations”
the number of links, and people are recommending the site, the words used in
that site and the engagement as well. The number of visitors and the response
of that site is the main factor to get the higher ranking. The sites with the
attractive content and having good engagement with their clients are considered
to be reputed sites.
For a long time me & my friend were searching for informative blogs, but now I am in the right place guys, you have made a room in my heart. SEO Expert in Delhi
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