The importance of UX in SEO: User
experience has become an important factor of your SEO. Google declared that it
will surely be one of the main SEO ranking factors for 2017 and the years to
come. The classic SEO is not enough anymore as the leading search engine has
been updating its ranking factors now.
Now the question is what is the link
between UX and SEO? Well, what is the main aim of having a website? Attracting
visitors & converting them into clients. To do so, you need something else
than just a well coded website. It is about creating a whole atmosphere and
experience that will drive visitor to where you want by generating their
interests, translate their requirements and thoughts and thus convert them.
UX is simply about how your visitors
will experience your site. If it is good, they will come back otherwise will
not.
What is the aim of UX?
UX is all about converting visitors
into clients with a great experience on a website or with a product. The role of
UX is to:
- · improve effectiveness of off and on site findability
- · convert traffic
- · test and tailor experiences to target personas
- · help visitors find what they are looking for
- · turn visitors into returning visitors
How the UX and SEO works together?
As we know about on-page SEO (meta,
keywords, images, etc.) Now you need to focus on your user experience to
optimize your website. SEO and UX can be a winning couple if well organized:
1)
Focus on designs that fit SEO principles:
- · create content for both visitors and search engines
- · maximise H1 and H2 titles
- · optimize menu names and functionalities, link equity
- · create a clear navigation path
- · provide focused product names and descriptions
2) Call-to-action
Buttons or links with call-to-action should be designed not for UX only but should link to content and page elements optimized for SEO.
Buttons or links with call-to-action should be designed not for UX only but should link to content and page elements optimized for SEO.
3)
Focus on quality:
While Google has been rewarded links and keywords
for its quality score, UX is play a vital role when talking about quality
websites. It refers to:
- · Page speed
- · Easy navigation
- · Internal link structure
- · No duplicate content
- · Relevant and descriptive content
- · Page layout
So, the conclusion is, UX is an important part
of your SEO tasks. The more attracting and optimized for users your website
will be, the more traffic and returning visits you will gain. That is
undoubtedly not a loss of time.
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Whether you're defining your company's SEO strategy or driving digital and UX agencies, there are certain SEO best practices that you may already be tracking, all of which enhance the user experience of the site.
ReplyDeleteIn 2018, a site optimized for search engines will follow the best practices of the user experience. SEO and UX need to focus on users' intentions so that the site converts as many visitors as possible to their customers and ultimately generates more revenue for your business.
Before discussing some of the best practices for SEO and UX, we should not forget that not all best practices are universally applicable. This is a list of best chiropractic web sites following proper SEO practices Just because a particular action works in one industry does not necessarily work in another. Gather your own experience, test and conduct regular competitive analysis.
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