In
Past few years the digital marketing has grown tremendously and the
same trend seems to continue in the coming years as well. According
to estimates, Now Companies are spending more on digital marketing
instead of traditional marketing. And if we talk about figures,
developed countries then they are already spending almost half of the
money on Digital marketing. Why is such a phenomenal craze for it?
The answer lies in the vast popularity of the internet because of
that companies are now looking for hire an expert Internet Marketing
Company for an effective online presence.
3.
Email Marketing:
5. Search & SEO Marketing:
Search
engines evolve constantly, and their changes prompt shift in
marketers’ ways of targeting audiences. To succeed, it is important
for you to know latest changes of SEO marketing and employing
effective search engine strategies accordingly.
Future
Trends of Digital Marketing In India:
As
per
our observations there are 5 key channels that will pay a key role in
Future of Digital Marketing in India:
1)
Mobile Marketing: Mobile
marketing is going to play one of the most important roles in future.
From consumers’ device usage perspective, Smartphone adoption and
prevalence of mobile apps and messaging are going to be the topmost
trends of digital marketing in future. Understanding customers’
changing needs and characteristics lets marketers plan in a
result-oriented fashion. As per stats-
⦁ More
than 52% of searches are done through mobile.
⦁ 89%
of Facebook Daily Active users come through mobile.
⦁ 83%
of Facebook advertising revenue comes through Smartphones.
⦁ 92%
of mobile media time is spent in Smartphone apps by consumers.
2.
Video Marketing: Modern
customers prefer to view a video content instead of reading a long
article or content. When a phenomenal content is well created to
communicate the message in an attractive and engaging way,
conversions are always guaranteed. Video marketing is the most
powerful way that companies use for –
⦁
Introducing
themselves
⦁ Spreading
their messages
⦁ Increasing
the awareness of their products/services
⦁ Increasing
their reach and optimizing search ranking
⦁ Boosting
customer engagement and enhancing returns on investments
Email
marketing is so effective in taking care of leads and ensuring
conversions. Well-targeted email marketing will be one of the most
effective ways of ensuring conversions in future. Email marketing is
an essential part of your corporate branding and you need to choose
those trends that match your subscriber profile and business
objective. Your emails should reflect your quality and use
professional email templates should be the base of your e-mail
marketing campaign in future.
4.
Social Media Marketing:
Social
media changes quickly as there are dozens of new platforms arrive
each year. social media marketing will for sure be one of the most
popular digital marketing channels for branding, optimization, lead
generations and conversions.
5. Search & SEO Marketing:
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