App
Store Optimization is the is the process of improving the visibility
of a mobile app in an app store. This process will rank higher you
mobile apps in app store’s search results. The higher your app
ranks in an app store’s search results, the more visible it is to
potential customers. That increased visibility increase more traffic
to your app’s page in the app store.
The
Process of ASO requires an important understanding of your potential
customer base, including the keywords your target subscribers are
using to search apps relevant to yours. Once you learn about which
keywords are being used, you will have a perception of the language
of your potential subscribers – an Important part of any marketing
plan.
Why is ASO important?
According
to Forrester, 63% of apps are searched through the app store search
engine. This makes the search, in the app store, the most used method
for searching and downloading new apps. If you are not using ASO to
increase your app’s search ranking then you will miss out the
largest search channel available to your app.
With
hundreds of thousands of apps in each app store compete to rank above
one another, the Incredible reality is that the majority of
publishers are not spending in app store optimization. So here is a
gift for you: ASO is your secret weapon. Spend time every week
improving your ASO, and you will get useful impact on your app’s
ranking and overall success.
What Are The Main Factors Of ASO?
Title
– The
keyword placed in the title will play the most and the heaviest role
in search traffic. Spend more time researching which keyword that you
want to use for your app because changing your title often to include
different keywords can be harmful. As your app start ranking higher
and get more reviews, news of your app will begin to expand by word
of mouth. Changing the title can create difficulty for word to spread
about your app.
Keywords
– To
improve your search rankings, you need to know which keywords are
compatible and used most often by your potential customers. This will
help you to observe competitors in order to realize how you compare
week to week.
Other Factors:
Total
Number of Downloads –
Your number of downloads are most important to ASO, but you don’t
have complete control over them.
Ratings
and Reviews –
Also important and difficult to control. However, there are ways to
encourage your happy customers to rate and review.
If you’re interested in testing out this new utility or want to increase ranking of your app in search engine of app store then we are here to help you. Our ASO experts focus on holistic and permanent app optimization by completing the full cycle of ASO process and then keeping constant Cautious on its ratings, ranking, and performance. Sampark Infoways always make sure that right keywords give you high ranking and convert your visitors into your users.
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