From small businesses to that consummate
eCommerce giant like Flipkart, many companies can benefit from having
their own eCommerce site. As well as selling a physical product, eCommerce can
be used to sell digital products, consultations or appointments, or
intangibles, making it a flexible solution for all kinds of businesses.
Where do you get a Ecommerce Website ? The solution is here Sampark Infoways
So how can eCommerce boost your business? Read
on and see how other businesses have had success with eCommerce.
1.
eCommerce Influences Purchase Decisions
When customers are deciding on a purchase, they
start by looking online.
Your website is your showroom, where customers
can research your product and see all the reasons it is right for them.
Now imagine that same product was just a couple
of clicks away from being theirs. A well-designed eCommerce site can influence
purchase decisions by showcasing your product at its best, and making it as
easy as Tea to take action and make a purchase.
Snapdeal customer-friendly online shop has
been such a success that they have tripled their revenues in
2014. Their secret?
A searchable and convenient catalog that makes
purchasing easy, with plenty of product reviews to encourage that sale.
2.
eCommerce Taps into Social Media
It's a social world out there, with customers
turning to social media such as Facebook and Twitter to research potential
purchases.
For a smart business, an engaging social media
presence can raise their company profile and encourage traffic and sales. A
well thought out social media strategy marries well with a good eCommerce site,
forging connections with buyers. Offers, competitions and other shareable
content can be used to grab attention and encourage visits to your eCommerce
store.
ِِSampark Infoways takes its social media presence seriously,
with a YouTube channel filled with useful videos, and a Facebook page that's
regularly updated with shareable feel-good pictures of their Services.
It's a seemingly simple strategy but it
connects emotionally, garnering them a lot of likes - and custom.
3.
eCommerce Is Convenient
Whether they're just getting through the door
after a 10-hour work day, or getting the shopping done at the crack of dawn
before the kids get up, customers appreciate the convenience of online
shopping.
People's lives are hectic; getting to a bricks
and mortar store means taking a sizeable chunk out of their day for a detour.
eCommerce means you can fit
into your customer's busy lives, offering the products they want, when they
want them.
Amazon is a prime example of the
convenience of online shopping, with a vast online store of products available
anytime, day or night. This convenience combined with a quick checkout process,
order tracking and quick shipping is a winning combination
4.
eCommerce Can Broaden Your Brand
eCommerce can be used in ways a traditional
bricks and mortar store couldn't, whether that is by offering intangible
products, providing some kind of web search, or giving customers the ability to
order a product to their exact specifications.
eCommerce can be used to broaden your range of
products for sale, bringing you more custom and diversifying your sales.
When Apple first started ITunes, it was viewed
as an IPod marketing tactic rather than a serious online store.
With billions of sales, ITunes is now a vital
part of the global Apple brand, demonstrating how eCommerce can be used to
broaden what a brand offers, diversifying and increasing sales.
5. eCommerce
Offers a Personalized Experience
There are many ways in which eCommerce can be
used to forge a more personal connection with customers.
For example, an eCommerce site could include
personal recommendations, order tracking, quick customer service, or
personalized rewards, allowing your business to offer the same kind of personal
service online that you would offer face to face.
Paytm has built an entire business, and
reputation, around offering shoppers a personalized experience. Busy browsers
can enter their brand preferences and size, and receive regular personalized
newsletters full of bargains to suit them.
Conclusion
eCommerce offers businesses a vital opportunity
to offer their customers round-the-clock convenience. A good eCommerce
strategy that adds excellent customer service and a dynamic social media
presence into the mix can spell higher traffic and better sales for your
business.
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